Gada Gizachew Wakjira 2023. The Descriptive Effect of Market Orientation Practice on Export Performance: The Mediating Role of New Product Development Capability: in Oromia Regional State West Guji Zone Coffee Trading and Factory PLC Enterprise, Ethiopia. Partners Universal International Research Journal. 2, 2 (Jun. 2023), 179–189. DOI:https://doi.org/10.5281/zenodo.8040351.