DR. A. SHAJI GEORGE; A. S. HOVAN GEORGE. Leveraging the Ego: An Examination of Brand Strategies that Appeal to Consumer Vanity. Partners Universal International Research Journal, [S. l.], v. 2, n. 3, p. 94–108, 2023. DOI: 10.5281/zenodo.8350543. Disponível em: https://puirj.com/index.php/research/article/view/134. Acesso em: 23 nov. 2024.