GADA GIZACHEW WAKJIRA; EJERSA TESFAYE SORA. Effect of Market Orientation on Firm Performance the Mediating Role of Entrepreneurial Orientation: The Case of Small and Medium Sized Enterprise (SMEs) in Ethiopia. Partners Universal International Research Journal, [S. l.], v. 4, n. 4, p. 43–66, 2025. DOI: 10.5281/zenodo.18138277 . Disponível em: https://puirj.com/index.php/research/article/view/233. Acesso em: 15 apr. 2026.