KENESA KEBEDE; FISSEHA DEJENE YADETE; SHASHI KANT. Is Paradigm Shift From Traditional Marketing Mix to Digital Marketing Mix Effects the Organizational Profitability in Ethiopia? A Multivariate Analysis. Partners Universal International Research Journal, [S. l.], v. 2, n. 1, p. 122–134, 2023. DOI: 10.5281/zenodo.7772438. Disponível em: https://puirj.com/index.php/research/article/view/94. Acesso em: 25 apr. 2024.