Gada Gizachew Wakjira, and Ejersa Tesfaye Sora. “Effect of Market Orientation on Firm Performance the Mediating Role of Entrepreneurial Orientation: The Case of Small and Medium Sized Enterprise (SMEs) in Ethiopia”. Partners Universal International Research Journal 4, no. 4 (December 25, 2025): 43–66. Accessed April 21, 2026. https://puirj.com/index.php/research/article/view/233.