Gada Gizachew Wakjira, Ejersa Tesfaye Sora. Effect of Market Orientation on Firm Performance the Mediating Role of Entrepreneurial Orientation: The Case of Small and Medium Sized Enterprise (SMEs) in Ethiopia. Partners Universal International Research Journal [Internet]. 2025 Dec. 25 [cited 2026 Apr. 17];4(4):43-66. Available from: https://puirj.com/index.php/research/article/view/233