Confirmatory Factor Analyses (CFA) of Green Marketing Strategies on Marketing Performance the Mediating Role of Competitive Advantage: A Case of Small and Medium (SME) in Ethiopia

Abstract

The aim of this study that provides, a conceptual linear Regression Model that introduction to analyses a Confirmatory Factor Analyses (CFA) of Green Marketing Strategies on Marketing Performance the Mediating role of Competitive Advantage: A case of SEM Ethiopia, and to discuss the concepts of Confirmatory factor data analysis, to construct Composite Reliability, Convergent Validity and to Confirm (SEM) Structural Equation Modeling practice Maintain Regression Weights be a Direct influence, indirect influence, and the indexed of mediation result to be providing based on our perspective on certain analysis, and the overall the mediating variable data analysis to be interpreting the Regression group Weights analyses in a model that includes, a Green Marketing Strategies like Green Product, Green Price, Green Place and Green Promotion that affect Marketing Performance a Mediating influence of Competitive Advantage, Innovational Orientation that affect MO and to analyses construct SEM, and to investigate with SPSS model V.25 that uses data from the Green Marketing strategies to analyse it’s effect with Marketing Performance with mediating role of Competitive Advantage by using 380 sample respondents in Small and medium Enterprise, in Ethiopia.