Qualitative Investigation of the Difficulties Faced by Ethiopian Women Entrepreneurs in Their Entrepreneurial Endeavors

Abstract

The goal of this study is to examine the issues that women entrepreneurs in the Bule Hora town government in Ethiopia's Horn of Africa face. Women who are in-action and those who have potential are divided due to issues with how women are perceived, treated, and believed to be. The researchers employed an interpretative research strategy using a qualitative research design. Eight female entrepreneurs who were involved in the business launch were interviewed by the researchers. With the aid of a structured interview, the purposive sampling technique was utilised to collect primary data from the respondent. Thematic data analysis was employed for the examination of qualitative data. The study's main findings demonstrated that the biggest obstacles for women entrepreneurs in the study area were a lack of funding, a lack of suitable employment opportunities, a lack of training, and social and cultural obstacles. The study's implications will aid the government in revising its policies to address organisational, individual, legal/administrative, economic, social/cultural, and other issues that influence women entrepreneurs' perceptions of entrepreneurship.