Justification Assessment of (SEM) of Market Orientation Practice on Firm Performance, the Mediating Role of Innovation Practice: The Case of (SMES), Manufacturing Textile Industries of Ethiopia

Abstract

The aim of this study constructed MO practice, Innovation practice, and firm performance of Manufacturing Industrial area of Textile and Garment industry PLC. in Ethiopia, data using a Quantitative Regression analyses, and to discuss the concepts of Structural Equation modeling factor data to be analysis, to construct Composite Reliability, Convergent Validity and to Confirm (SEM), and to Maintain Regression Weights be a Direct influence & indirect influence, data indexed of mediation result to be providing based on our perspective on certain analysis, and the overall the mediating variable data analysis to be interpreting the Regression group Weights analyses in a model that includes, Correlation and Model Fit Indices a Market Orientation like Customer, Competitor, IFC and Supplier Orientation that affect Firm Performance a Mediating influence of Innovation practice to Construct Product, Process, Marketing and Organizational Innovation that affect Firm Performance of Textile Manufacturing industries of SMEs, and data analyses to construct SEM, and to investigate with SPSS V.25 that uses data to Construct SEM to use AMOS V.23, the finding of study area using Market orientation practice, Innovation with Firm performance of Manufacturing industry has a positive and significant relationship and effect with Firm performance, using 442 sample respondents in Small and medium Enterprise, in Manufacturing Textile Industries, in Ethiopia.