Analysis of Internal Marketing, Psychologic and Professional Practices as Factors of Employability Challenges in an Electronic Industry of Tijuana, Mexico

Abstract

An investigation was made to evaluate the correlation analysis of the internal marketing process in higher education institutions and the evaluation of university professional practices focused on a prestigious higher education institution in the city of Tijuana, linked to the factor of employability in industrial activities in this border region with the United States of America (USA) of an electronic industry installed in this city. This analysis consisted of evaluating the processes of the implementation of the internal marketing process in an industrial company in the city of Tijuana, considered an industrial city and border area with the state of California, where a large number of commercial exchange activities are generated, and this State of the United States of America (USA) is very important in the economy of the USA. Also, was made an analysis about the principal physiological factors to obtain positive attitude and conscientization of operative workers to make its functions efficiently. In addition, the action of labor employability related to the professional internship programs of a prestigious educational institution in this northwestern region of the Mexican Republic was evaluated. These analyzes were carried out with statistical tests such as the ChiSquare test and Cronbach's alpha coefficient, to determine the relationship between the variables involved in this relevant scientific study. This investigation was made in 2022.