Micro-Pricing and Instant Gratification Effects on Unorganized Service Market Transformation

Abstract

The household services industry in India is massive we are talking about a ₹50,000 crore market that's pretty much running without any real structure or organization. It is actually one of the biggest unorganized sectors globally, and anyone who is tried hiring help knows the struggle you never know if someone will show up, the quality is hit or miss, and there is basically no professional framework to speak of. This is where Snabbit comes into the picture. Started in 2024 by Aayush Agarwal, who previously worked at Zepto, this Mumbai startup has completely shaken things up. What is remarkable is how quickly they have moved in just their first year, they have managed to secure $24.5 million through two separate funding rounds. That makes them the second Indian startup to pull off something like this in 2025. Their approach is pretty radical when you think about it. They are offering rock bottom prices to get people hooked, promising to get someone to your door in 15 minutes flat, and actually organizing workers in a way that makes sense. They have taken what was essentially a chaotic, informal marketplace and turned it into something that runs like clockwork through their tech platform. Looking at how Snabbit operates gives us some fascinating insights into how entrepreneurs can tackle these messy, unorganized industries. They have figured out that if you price things just right even if it means taking a hit initially and deliver services instantly, people will flock to you. Once you've got them, you can build something that competitors will struggle to match. What Snabbit has proven is that even the most traditional, set-in-their-ways industries can be completely reimagined. By smartly using technology, consistently improving service quality, and putting customers first with their pricing, they have created a playbook that could work across many developing markets facing similar challenges.