Effect of Organizational Learning on Competitive Advantage: The Case of Awash Bank Bule Hora Branch, Ethiopia

Abstract

The purpose of this study has the Effect of Organizational Learning on Competitive advantage: the case of Awash Banks Bule Hora Town. The general objective of this study has the Effect of Organizational Learning on Competitive advantage: the case of Awash Banks Bule Hora Town. To achieve this objective, this study will employ quantitative, Qualitative Mixed Research method, In Quantitative research Approach the Frequency, and Descriptive and Inferential research design was employed. Both probability and nonprobability sampling techniques were used to select samples from a given population. Data for this research was collected from both primary and secondary sources. Questionnaire, interview, and observation were used as data gathering instruments The sample size of 359 bank employees and customers was utilized to determine The basic random approach, and stratified sampling will be employed. The researchers used stratified sampling techniques, simple random techniques, and a method to collect data from all bank employees. Based on the types of data collected and the instrument used, the researchers collected data from three categories, namely employees of Awash Banks Bule Hora Town and customers that must be used in banks. Leadership commitment, training and development, culture of learning, adaptability, and flexibility were the main topics of discussion because the majority of respondents who responded to the Competitive Advantage practice major OL practice had good evaluations of organizational learning. Additionally, as I have argued in this research, it has suggested that the overall determinants of Organizational Learning practice to promote and create good Performance of Competitive Advantage System might address the problem.