A Comparative Analysis of India’s Development of Electronic Marketing During The Pandemic of Covid 19

Abstract

In e-Marketing, a brand is promoted using internet-based technologies in order to increase its visibility. Direct response marketing uses technologies to connect businesses with their customers, combining indirect marketing elements with direct response marketing. Through emarketing, goods and services are sold to customers through digital technologies. Regardless of the size and business model of traditional marketing companies, these technologies are valuable tools. It is fundamental to marketing to create strategies that deliver the right messages to the right people. Marketing online is commonly referred to as Internet marketing, e-Marketing, or digital marketing. Through the pandemic of COVID19, the study illuminates the development of electronic marketing. A study of digital shopping factors has been conducted. According to the study, online shopping is primarily motivated by safety precautions and lockdown procedures. Other factors that may have influenced the respondents include convenience and cost-saving.