Relevance of New Media vis-a-vis the Covid Pandemic: An Overview

Abstract

On the basis of its relevance and trend, media can be classed as traditional media, mainstream media and new media. While the former two are relatively older, the new media has its history just a decade ago. The adoption of new media has been possible only with the advent of advance communication gadgets which functions on the Web 2.0 platforms. While the new media is becoming the most preferred media among all others in recent times, it adoption by the population saw an exponential growth during the last 24 months beginning with the restrictions imposed by governments to curb the spread of covid infections around the globe. Being the most convenient platform where an individual has access to all kinds of products and service, it became the favorite choice of the masses. The paper will throw a glimpse over the role new media platform promise and delivers amidst the pandemic.