The Significance Effect of Coffee Quality Practices on Sustainable Export Performance the Mediating Role of Coffee Processing Performance: In Case of Oromia Regional State, West Guji Zone state, West Guji Zone

Abstract

The purpose of this study aims the effect of Coffee Quality practice on sustainable Export performance, the Meditating Role of Coffee processing performance; the case of Oromia regional state west Guji Zone. The general aim of this study is to confirm the significance effect of Coffee Quality practice on the Sustainable of Export Performance seeks to understand Export performance process that expressed and latent needs and develop superior solutions for those needs. The research idea stems from study findings that Coffee Quality practice not only affects the Sustainable Export performance of the concern directly but also indirectly Coffee processing performance affect that also confounding to affect directly and indirectly. On the basis and types of data gathered and the instrument used, quantitative research design to use Confirmatory factor analyze and the data analysis were employed for unknown sample size determination valid 384 respondents and as most of the respondent replied to major effect of Coffee Quality practice data have been collected from population of west Guji Zone to use sample from Primary Cooperative union, Secondary Cooperative Union, Coffee Collector, Exporter and ECX and Coffee Traders From Oromia regional state west Guji zone Ethiopia. The scales have been purified and validated with the help of confirmatory factor analysis (CFA) and the results of structure equation modeling (SEM) revealed a significant relationship between Coffee quality practice and sustainable export performance, with mediating role of Coffee processing performance have been confirmed, which yielded to the significant results to used SPSS Version 22 and AMOS 23 to analysis SEM, Standard Regression Weights and model fit value.