The Significance of Competitive Orientation and Customer Orientation that Affect Entrepreneur Marketing Efficiencies: The case of Bule Hora University, Ethiopia

Abstract

The purpose of this study aims the Influencing factors that affected of Competitor Orientation and Customer Orientation on Entrepreneur Marketing Efficiency, the case of Bule Hora University, The general objective of the study is to investigate the Influencing factors that affected of Competitor Orientation and Customer Orientation on Entrepreneur Marketing Efficiency’ expressed and latent needs and develop superior solutions for those needs. The research idea stems from study findings that Competitor orientation and Customer Orientation has not only affects the sustainability of Entrepreneur Marketing Efficiency the concern directly that has confounding directly and indirectly. On the basis and types of data gathered and the instrument used, quantitative research design to use Exploratory factor analyze and the data analysis were employed for sample size determination valid 361 respondents and as most of the respondent replied to major effect of Competitor orientation, and Customer Orientation of data have been collected from Teachers or Academic staff of Organization, employees of the Organization and customers of Organization. The scales have been purified and validated with the help of Exploratory factor analysis (EFA) and the results of structure equation modeling (SEM) revealed a significant relationship between which yielded to the significant results to used data of SPSS Version 20 and AMOS 23 to analysis SEM, Standard Regression Weights and model fit value.