Effect of import taxes of raw materials, Covid 19 and internal marketing in the economy of industries of Baja California, State, Mexico

Abstract

The industrial activities have diverse characteristics that can modify the forms to fabricate the products will be send to the customers. Some of these relevant aspects are the cost of the import taxes of raw materials that was made a negative effect in the economy of industrial plants installed in the Baja California State, which is located in the northwest of the Mexican Republic. This important factor, in the industrial companies of this region of Mexico, generated economic losses to some industrial companies of this zone of Mexico, which not had an optimal management of the human, economical and materials resources, and had put people out of work, by closing. This occurred in the Baja California State, which was reflected in an investigation made from at beginning of 2019 to the end of the 2020, where was presented other important aspect as the Covid9 pandemic. The Covid 19 was other factor, in addition of the what was already happening before the occurrence of this pandemic, respect to one a relevant aspect, as was the cost of the import taxes, which affected to some industrial plants installed in the Baja California State. These industrial plants affected by the import taxes and the Covid19 pandemic, had to close and lay off workers, mainly from the manufacturing areas, due to the pandemic situation and the complaints about the high cost of the tax due to the need to import raw materials for the manufacture of their products, this aspect has been mentioned for several years before. For this reason,an investigation in the period of time mentioned above, with the strict health regulations in ten industries of the Baja California State, to found a solution of this problematic situation, where was obtained an immediate solution, being the applying of the internal marketing in the ten industries that survive to the high cost of the import taxes and the Covid19 pandemic, for the application of this strategic method as was the internal marketing techniques. This originated an increase of the productivity and quality levels in the ten industrial companies, where was made this scientific study. This investigation was made in two industries located in Ensenada, four industries in Mexicali and four industries in Tijuana.