Correlation Analysis of Influence of the Internal Marketing in the Productive Yielding in Industries of Baja California, Mexico

Abstract

Was made an investigation to correlate the productive yielding in ten industries installed in the Baja California State in the northwest of the Mexican Republic, in three cities where are located the industrial companies (two in Ensenada, four in Mexicali and four in Tijuana).This scientific study represents the methodology to convince to operative workers of the ten industries evaluated, to make its operative activities with the most quality indices to avoid errors and defective products and with this can generated economic losses.  This investigation was made in 2021 and was relevant because support to improve the behavior of the operative personnel of the manufacturing areas and improve the industrial process to obtain an increase in the productivity and quality levels and with this the economic gains, originating a growth of 25% in the productive yielding in the ten industrial plants evaluated.