Continuous Improvement as a Fundamental Factor of Entrepreneurship as an Internal Marketing Process in the Industry of Baja California, Mexico at the Covid 19 period

Abstract

An investigation of the positive effect of entrepreneurship in the processes of continuous improvement of manufacturing, where was applied the internal marketing as a strategic process to improve the attitude and effort of workers of the manufacturing areas of ten industrial companies installed in three cities of the state of Baja California, Mexico (Ensenada, Mexicali, and Tijuana), located in the northwest the Mexican Republic was made. With this, was observed the benefits of the application of the internal marketing, with the increase of the productivity and quality levels. It was determined that the entrepreneurship factor is very important in the development of continuous improvement because based on this factor was created innovative new materials to be used in the industrial processes of the ten industries where was made the investigation. Also was created new methods and systems in the manufacturing areas of the industrial plants were evaluated, which were very relevant to support the increases in productivity and quality indices. The information obtained was provided to the specialized personnel of the entrepreneurship team, as well as to the managers and executive personnel of the industrial companies where the scientific study was carried out, to increase the levels of productivity and quality and thus obtain a greater number of sales and clients and thereby increasing their economic profits. The research was carried out from 2019 to 2021, in periods with the Covid 19 pandemic, observing the need for the entrepreneurship factor, especially during this period of the Covid 19 pandemic. This investigation was relevant to improve the technology and methods in the industrial process of the industries evaluated, and to avoid a certain number of workers being laid off in this difficult period of the Covid19 pandemic.